MEET THE
COACHES
BEHIND THE GYM
Every coach on our staff has competed, won, and sacrificed in their discipline. You don't learn from theory here you learn from fighters who've lived it.
Coach Rich is the founder and head coach of Hernandez Kickboxing Fitness, bringing a diverse and well-rounded martial arts background to the program. A proud United States Marine Corps veteran, he previously instructed hand-to-hand combat during his service. His early athletic foundation includes Golden Gloves boxing and competitive wrestling.
Following his military career, Coach Rich traveled to Thailand, where he trained in traditional Muay Thai, further expanding his striking expertise. He is also a Brazilian Jiu-Jitsu black belt under Ricardo Feliciano at Checkmat Murrieta. With years of experience across multiple disciplines, Coach Rich is dedicated to developing athletes of all levels through disciplined, high-quality training.
"The best coach isn't the one who tells you how it's the one who's been there, done it, and pulls you up to that same level."
— RICH, Founder
